Privacy Policy for Pocket Spark Games

1. Introduction

Welcome to Pocket Spark Games. "Pocket Spark Games" is a mobile game publishing brand and Google Play Store developer account operated by Kwalee Ltd ("we", "us", or "our"). Kwalee Ltd is a company registered in England (Company No. 07648078) with its registered office at Midlands Technical Centre, Southam Road, Radford Semele, Leamington Spa, CV31 1FQ, United Kingdom.

Kwalee Ltd is the legal entity and data controller for all games published under the Pocket Spark Games account. This Privacy Policy describes how we handle information in our Pocket Spark games.

2. General Terms and Acknowledgement

By downloading, accessing, or playing Pocket Spark games, you acknowledge that you have read and understood this Privacy Policy. This policy explains the lawful basis on which your non-identifiable data is collected, used, and processed by us or on our behalf.

Where consent is legally required for specific tracking technologies (such as for delivering future advertising via our third-party partners), we will request your explicit, affirmative consent directly within the game via a consent management platform before any such data collection occurs. If you do not agree with our data practices as outlined in this Privacy Policy, you should not play Pocket Spark games.

3. Information We DO NOT Collect

We design our Pocket Spark games with a minimal data footprint:

• We do not collect personal identification numbers like Google Advertising ID (GAID) or Identifier for Vendors (IDFV) for targeted/behavioral advertising.
• We do not collect personal contact details like names, physical addresses, email addresses, or phone numbers.

4. Information We Collect (Our Game Telemetry)

When you play our games, we directly collect lightweight, non-identifying gameplay events strictly for operating the game, tracking progression, and aggregated performance reporting.

We collect the following categories of telemetry data:

• Installation & Session Data: Randomly generated, anonymous identifiers assigned to your game installation and active play sessions, along with your device platform (Android or iOS).
• Gameplay Progression: Data related to your in-game activity, such as when you start, complete, or fail a level, and when you complete the game's content.
• Timestamps: Local device timestamps to record when the above gameplay events occur.

5. Third-Party Analytics (AppsFlyer SDK)

We integrate the AppsFlyer Software Development Kit (SDK) to obtain high-level, pseudonymous analytics regarding game installs and general performance.

AppsFlyer processes technical network information (such as IP address, device specifications, and installation timestamps) strictly on our behalf to help us measure campaign effectiveness. For more details, visit the AppsFlyer Privacy Policy.

6. Children's Privacy

Our games are designed for a general audience. We do not knowingly collect or solicit personal data from children. Because our telemetry system uses pseudonymous UUIDs and does not collect personal identifiers, we treat all player data with standard, non-targeted privacy protection safeguards.

7. Contact Us & Data Protection

If you have questions regarding this Privacy Policy or Kwalee's privacy practices for Pocket Spark Games, please contact our Data Protection Officer: